LIGHTSHACK FAQ

PHOTO

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VIDEO

How quickly can you produce my content?

We guarantee that your content will be ready within 14 business days after the shooting is finished and/or after we receive your final change request. In most cases, you decide when you’re available to start the project and production. We will commit to a date after the process starts.

Do you have talent that can act for my video?

Yes, we have a network of actors and voice over talent that are for hire, for varying rates depending on what you need.

How long should my videos be?

There are several factors that help determine the proper length of your video. The 30 second commercial promotion has a very specific formula to grab the attention of a visitor to your website and engage them enough to read more. This is best for launching an offer or new product with a singular, focused value proposition. The 60 second spot will be required to have enough compelling content to keep viewers beyond 30 seconds, which is a significant drop-off point. If you have ‘enough’ content to add value to the message, thereby increasing chances of conversion, 60 seconds is a safe video length to keep viewers on your site. Product demonstration videos that are used as sales aids can arguably run much longer because you are providing very specific information that the viewers want to see. Combined with proper SEO, this can be the most powerful way to use video to increase sales. Sales training videos would run the proper length to ensure maximum content recall and best integration with other learning aids. Documentaries will need to be gauged for the amount of compelling, educational content. Corporate videos will often be mandated to be watched their full length by all viewers. But keeping it short, or breaking up longer videos into shorter segments, ensures best information recall and engagement. Finally, where you plan to distribute the video matters. Instagram, Facebook, and Twitter may not lend themselves to consuming longer videos. Few people on social media will immerse themselves in a long video unless, of course, the video has already gone viral or it comes highly recommended from your network contacts. Perhaps you are better advised to produce teaser videos for social networks that link back to your main site. This is a very simple, available service that we provide my clients if required.

What are the main elements that determine the final cost of video?

The objective of the video is determined during the initial consultation process and is the guiding factor in determining video elements and cost. The following considerations usually vary depending on the objective. Type of video Length of video Number of, type of, and distance between locations Talent required Stock video, animation, music and other audio requirements Complexity of the shoot and equipment required Time to complete (also dependant on preparedness of actors/clients appearing in video)

What's the big deal about 4K?

As a video producer, we know that staying up to date with technology is important mainly for many practical reasons. Much of the video we shoot has to last a long time for our clients (even though our rates to renew footage for existing clients are best in class). With display hardware rapidly advancing, 4K will be to current HD as HD was to Standard Def in the early-to-mid 2000’s. But for practical reasons, shooting in 4K enables us to have many additional editing possibilities, whereby we can basically recreate shots with the ability to zoom in to about 250% – 400% without losing any visible picture quality on today’s display devices. That saves us time on site shooting and reduces editing time.

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PRINT

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