HOW WE MAKE A VIDEO
Our process centers around developing & delivering your message to exactly the right audience.
THE DISCOVERY STAGE
We get to know you and your business's specific needs.
This allows us to understand your brand, business objectives, and target audience.
click "START HERE" and fill out the discovey form.
After we receive your submitted form we will assess your video production needs, audience, and scope of your project.
Then you'll receive a proposal or quote that will help you achieve your video marketing goals.
We first start by having a brainstorming session with you to develop an idea for your video project.
We'll help you define the right audience for your video's message and then we'll prepare your message that best suits that audience.
Once we've defined your audience and your message, you need to define your budget. Knowing your budget ahead of time also frees us up to narrow down what you can and cannot do for any given project.
We can set up a meeting online using skype, in person or over the phone.
Often when businesses approach us with their idea for a video, it can be their first experience with video marketing.
LIGHTSHACK believes in supporting and guiding our customers through the entire process, making it a hassle free and enjoyable experience.
This is where we will develop the overall concepts that will be used in your video and assembe all of the necessary parts to see it through to completion.
You'll work closely with a producer to expand on ideas, and to develop creative concepts for your video project.
We'll assist you with drafting scripts, planning schedules, hiring a production crew, and everything in between to help you and you video succeed.
Pointing out what will and won't work
Advice on style, content, length, delivery and video marketing channels
We then creates dynamic concepts, and thinks outside the box for our clients' corporate video production needs!
We now have a plan for tailored video with a specific message and a specific goal that can be measured online.
Script writing and storyboarding
Scheduling to ensure efficient and cost effectively filming
A pre-production fine tuning session ensures that nothing gets overlooked and we’re on the right path to delivering an effective and engaging video message for your audience.
AND ACTION! The production crew work professionally and efficiently to make your video shoot perfect!
By the time we reach the production stage, you will already have received a schedule for the day so you'll know exactly what is going to happen and when.
Each member of the production team is focused on their area of expertise, having worked together for years as a well rehearsed team. This means you'll get the very best results on camera.
All video packages and custom projects include:
- A Director
- Camera operator and sound technician
- HD Cameras and support accessories
- Sound gear
- Lighting equipment
- On-location video review
ASK ABOUT OUR PRODUCTION ADD-ON'S TO RAISE YOUR VIDEO'S PRODUCTION VALUE.
Optional specialty equipment such as Drones, Cranes and Sliders.
This is the stage where the LIGHTSHACK's editors pull together all the elements from production and start crafting your video.
This is where we get really creative.
First a rough edit – this is the first assembly of the video. We select the best takes and order the shots following the agreed script and storyboard.
- Add music tracks
- Audio Mix – balancing any audio
- Send across graphics concepts for approval (if required)
- Drop in logos and add some example name titles
- Add a guide track voice over (if required)
- Send a version to you for review
Final edit - this version takes into account all your amends. The final steps are:
- Professional Voice over added (if required)
- All graphics and any animations tightened
- Colour grade the film (a technique used in Feature Films)
Final review - this is the final pass, to make sure everything has been done before delivery.
The final video product is complete and ready for delivery!
During our initial discovery meeting, we will ask you about where you want to play the film and suggest lots of ways you can maximize your return on investment.
DVD/Blue-ray Authoring – this is the process by which you create a DVD that will play in a DVD player. It is not the same as using a DVD as data storage as you would with a USB stick
Disc surface printing – At Feature Media we can also design and print DVD disc surfaces and covers
Disc cases – we can provide a variety of cases, from hard amouray to simple see-through wallets.
File formats/file compressions – Creating file formats to distribute on the web or playback on your computer is the cheapest and increasingly the most common way for us to deliver your film. Feature Media can provide you with a file in any format to play on any device.
Unleash your content on the world!
We'll work with you to promote your video campaign online.
We can also deliver your video on YouTube, Facebook, Twitter and other popular social media sites.
So your video will be:
- Drive traffic to your website
- Searchable Online
- Marketed to your online social channels
TRACKING THE RESULTS
Now that your video is live, it’s time to track the results and look for opportunities to increase its reach and the amount of viewers, while optimizing your ROI.
- We'll setup a google analytics account for you
- Deliver monthly data reports on the amount of views and user engagement
- Provide additional technical support after the project is completed if needed.