OUR PROCESS

Our process is simple, and it centers around developing & delivering your message to exactly the right audience. 

DISCOVERY STAGE

We get to know your business and your specific needs. This allows us to understand your brand, business objectives, and target audience.
  • We will assess your corporate video production needs, concept, timeline, audience, and scope of your video production.
  • Then you'll receive a proposal or quote that will help you achieve your video marketing goals.
  • We first start by having a brainstorming session with you to develop an idea for your video project.
  • We'll help you define the right audience for your video's message and then we'll prepare your message that best suits that audience.
  • Once we've defined your audience and your message, you need to define your budget. Knowing your budget ahead of time also frees us up to narrow down what you can and cannot do for any given project.
  • We can set up a meeting online using skype or in person.

DEVELOPMENT STAGE

Often when businesses or other organisations approach us with their idea for a film, it can be their first experience of filmmaking. We believe in supporting and guiding our customers through the entire process, making it a hassle free and enjoyable experience.

Work closely with a producer to expand on ideas, and to push creative concepts for your corporate video production. Our producers will manage meetings, scripts, schedules, production crew, and everything in between to help propel your corporate video to amazing heights! Developing the overall concepts that will be used in your story and assembling all of the necessary parts to see it through to completion.

  • Project Management
  • Pointing out what will and won't work
  • Advice on style, content, length, delivery and video marketing
  • Project Management

PRE-PRODUCTION STAGE

  • We then creates dynamic concepts, and thinks outside the box for our clients' corporate video production needs!
  • We now have a plan for tailored video with a specific message and a specific goal that can be measured online.
  • Scripts
  • Storyboards
  • Schedules
  • Script writing and storyboarding
  • Scheduling to ensure efficient and cost effectively filming

FINE TUNING

A pre-production fine tuning ensures that nothing gets overlooked and we’re on the right path to delivering an effective & engaging message.


PRODUCTION STAGE

This is the moment for your corporate video to shine. The production crew work professionally and efficiently to make your job easy, and your corporate video shoot perfect!

By the time you reach the production stage, you will already have received a schedule for the day so you'll know what is going to happen and when.

Each member of our full-time production team is focused on their area of expertise, having worked together for years as a well rehearsed crew. This means you get the very best results on camera.

All video packages and custom projects include:  

  • Director
  • Camera operator and Sound technician
  • HD Cameras and support accessories
  • Sound gear
  • Lighting equipment

*ASK ABOUT OUR PRODUCTION ADD-ON'S TO RAISE YOUR PRODUCTION VALUE.

  • Optional specialist equipment e.g. Drones, Jibs, Sliders
  • Basic on location production training READ MORE HERE:

POST-PRODUCTION STAGE

This is the stage where Key West Video editors and motion graphics artists pull together all the elements of video editing, animation, graphics, voice over, music, and colour correction. The Key West Video post-production team creates the final vision to tell your company’s corporate story.

Editing, Motion Graphics, Grading, Audio Mixing....

Post production is the term which covers the whole editing process.

At this point we collate all the footage, select the best takes and put them in the right order.

Then things get really creative!

Rough edit – this is the first assembly of the film. We select the best takes and order the shots following the agreed script and storyboard.

  • Add music tracks
  • Audio Mix – balancing any audio
  • Send across graphics concepts for approval (if required)
  • Drop in logos and add some example name titles
  • Add a guide track voice over (if required)
  • Send a version to you for review

Final edit - this version takes into account all your amends. The final steps are:

  • Professional Voice over added (if required)
  • All graphics and any animations tightened
  • Colour grade the film (a technique used in Feature Films)

Final review - this is the final pass, to make sure everything has been done before delivery.


DELIVERY STAGE

The final video product is complete and ready for delivery! The Key West Video team will deliver your corporate video in the media that best suits your video marketing goals. Digital video files for your website and social media, DVD or Blu-Ray disc for your live audience, or any other form of delivery; including web hosting and live web streaming.

DVD, BluRay, YouTube, USB.....

Delivering a project is just as important as any other part of the production process.

During our initial discovery meeting, we will ask you about where you want to play the film and suggest lots of ways you can maximize your return on investment.

DVD/Blue-ray Authoring – this is the process by which you create a DVD that will play in a DVD player. It is not the same as using a DVD as data storage as you would with a USB stick

Disc surface printing – At Feature Media we can also design and print DVD disc surfaces and covers

Disc cases – we can provide a variety of cases, from hard amouray to simple see-through wallets.

File formats/file compressions – Creating file formats to distribute on the web or playback on your computer is the cheapest and increasingly the most common way for us to deliver your film. Feature Media can provide you with a file in any format to play on any device.


TRACKING RESULTS

Now that your message has been launched, it’s time to track the results and look for opportunities to increase its reach and viewership while optimizing your ROI.


LAUNCH

Unleash your content on the world! 

We work with you to promote your video campaign online from your website. We can also deliver your message via YouTube, Facebook, Twitter and other forms of social media.

Your video will be: 

  • Searchable Online
  • Marketable to your online social Channels
  • drive traffic
  • analytical tracking to meet your company’s marketing goals

GET CLEAR ON YOUR GOALS

Without a clear goal, it's impossible to measure a video's success. You'll never know what's working and what you  need to improve.

It's easier to drill down your objectives and examine them at the individual campaign level.

To identify your goal for each campaign, answer the following question:

What specific action do you want someone to take after viewing the video?

Some Common Goals:

  • Awareness
  • Engagement
  • Lead generation
  • Lead nurturing
  • Sales
  • Building customer loyalty

Each video you produce is a small piece of your overall marketing channels this includes email marketing, blogging, social media, print campaigns etc.

The better we pinpoint each video's place in the funnel and its specific objective, the easier it is to track ROI.

CONNECT EACH GOAL TO MEASURABLE BENCHMARKS

Benchmarks are: 1) measurable, 2) easy to understand, and 3) closely related to the underlying goal. Using benchmarks is essential because they serve as metrics of how well (or how poorly) each video is accomplishing its goal.

A goal to "raise awareness," for instance, is admirable but impossible to measure. Using benchmarks, like social shares or average viewing time, make it easier to understand how well the video hits the mark.

If you can, limit yourself to one or maybe a couple of key benchmarks related to the campaign goal. Trying to track and interpret too many metrics gets overwhelming quickly and can muddle your ROI measurement.

Here are a few benchmarks you could use to measure different goals:

  • Awareness: number of views, percentage of viewers who watched the explainer video on your homepage all the way through, etc.
  • Engagement: percentage of completed video plays, average viewing length, referral traffic to your website, shares on social media, comments
  • Lead generation: number of sign-ups to a mailing list, number of downloads of a report, white paper, etc. after viewing the video
  • Lead nurturing: number of requests for an initial consultation, product demo, or free trial sign-ups
  • Sales: revenue attributable to video views
  • Building customer loyalty: number of customer support emails, number of unresolved customer support tickets, social shares

CHOOSE THE RIGHT FRAME OF REFERENCE

 

There are three basic frameworks how you can “look at” video ROI:

  • Absolute ROI: What result does spending $X on the video create? Say you're running a lead-generation campaign with your new video. It costs $1,000 to produce and nets 75 white paper downloads (your key benchmark). Each lead cost $13.33 to acquire. If your average customer lifetime value is $20, it's easy to see the video was a profitable investment.
  • Relative ROI compares how well a video performs with your other marketing strategies like Pay Per Click text ads or social media ads and  which strategy resulted in the best results.
  •  you measure the impact of each marketing initiative (search, display, social, print, video) on the overall results in a comprehensive way. 

There's no need to into relative ROI or attribution modeling right away, as those can get complicated in a hurry. Start with a framework you can manage (usually a combination of absolute and relative ROI, depending on the campaign goal). Your ROI calculations can always get more complicated and nuanced with experience.

MEASURE

Now that you understand what you're tracking and how to interpret the results, how will you collect the information?

Analytics tools give you information like:

  • Number of views: the original measure of success with online video. Still can be a valuable indicator of the attractiveness of your overall video and the power of your distribution. This breaks down into total views, paid views, organic views.
  • Length of plays/completed plays: how people are viewing your video. 2 million views is great, but not so great if 95% of visitors click away 10 seconds into a 3-minute video. Analytics platforms reveal how many viewers watched to the end and average viewing length, as well as key drop-off spots.
  • Demographics: measures how well viewers match your target market; which devices they watch video on, what time of day do they typically interact with them.
  • Engagement: helps measure how much of an effect the video has. Track things like social shares, likes, comments, and sign-ups to your mailing list.

TRACK, EXPERIMENT, AND OPTIMIZE

Tracking these things over time is the only way to know for sure. Besides justifying each video's expense, the data will also provide fertile inspiration for new ideas to experiment and test.
  • Is the video accomplishing its goal?
  • How well is each campaign advancing your goals?
  • Are things going better or worse than you expected?

Say you notice that viewership drops off sharply about halfway through a video. This just so happens to be the time when you introduced a certain graphic. What if you removed that graphic or swapped it for something else? There might be a straightforward way to drive more engagement.

They won't all be big winners, but tracking and testing will make every video you produce as valuable as possible.


CLICK BELOW TO START YOUR VIDEO PROJECT TODAY